http://www.nytimes.com/2007/08/12/magazine/12fonts-t.html?pagewanted=1&_r=1&sq=street%20sign%20font&st=nyt&scp=1Signs all over the US are changing from Highway Gothic to Clearview. This new font was created by Don Meeker, an environmental graphic designer, who "realized issues of readability were becoming increasingly important, especially at night, when the shine of bright headlights on highly reflective material can turn text into a glowing, blurry mess."
So some people got together to change it.
“I’ve always thought that design can be a form of social activism.” - Don Meeker
Check out the slide show.
2 comments:
That's a whole lot better and easier to read. My dad's always complaining how the sign are so tiny and the words are even harder to read!
I'm always complaining about how the reflective junk just doesn't reflect anymore and you can't tell where you're going until you're right on top of the sign (random places in Atlanta, like around North Druid Hills and mostly everywhere in KS and MO). But the whole change would be better.
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