
This is my example of good typography. Pictured above is an image of the book Fingerprint, by Chen Design Associates. I purchased this book a few months ago and it r0xx0rs. Anyway, the book is about handmade type that is both successful and visually !exciting! The type on the cover is good because:
A) It relates to the subject matter of the book (because it's hand done)
B) Reads easy
C) The space between letters is consistent
D) The rotated INs are clever and visually interesting
E) Hand done type that is done well looks cool

This is my example of bad typography. The letterhead for the estate agent/listing company, while the banner at the top is cheesy, generally gives off a serious/ corporate..trust us.. kind of feel. "STUARTS" is very strong in a nice sans serif, while "Estate Agents and Residential Lettings" tells you they are classic and conservative with a typeface that looks like Garamond.. or something like that.
THEN!
Comic sans!!
Noooooooooooooo!!!
The name of the font has the word comic in it! No one will ever take you seriously!
Especially when you're dealing with investments!
It does not speak to the target audience. The font choice is entirely innapropriate..not to mention tacky...